Digital Advertising and Branding Meet-Up & Masterclass: Insights from Industry Experts

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The Digital Advertising and Branding Meetup which was held on the 24th of May 2023 was a huge success, bringing together professionals from different industries. This event featured two speakers who shared their insights on the latest trends and best practices in digital advertising and branding. The first speaker Mr S’angelo Donga, discussed the key elements of successful branding. He started his presentation by explaining that a brand is more than just a logo or a tagline - it is the sum total of a company's values, personality, products/services, and reputation. S’angelo emphasized that companies must invest in building a strong brand identity to stand out in the highly competitive international market and build trust with their customers.

He shared some examples of successful brand strategies, including Apple's minimalist design approach and Dr. Trouble’s branding which he was a part of. S’angelo also discussed the importance of storytelling in branding and how it can help build emotional connections with customers. He explained that storytelling allows brands to communicate their values, mission, and personality in a memorable and engaging way. Moreover, S’angelo highlighted that consistency is key when it comes to branding. Companies must ensure that all their communication channels, including websites, social media platforms, advertisements, and customer service, all align with the brand identity.

Finally, S’angelo shared some tips for building brand loyalty, such as offering exceptional customer service, creating a community around the brand, and keeping up with the latest trends and technologies.

Next up was the digital advertising speaker, Mr Adonis Mhlanga and he started his presentation by highlighting the importance of data-driven advertising in today's digital landscape where customers are inundated with ads and content from multiple sources.

He emphasised that marketers must use data to create targeted campaigns that resonate with their audience's interests and behaviours. Adonis also talked about the latest trends in digital advertising, including programmatic ads, native advertising, and social media advertising. He highlighted the importance of using data to create targeted campaigns that resonate with the audience's interests and behaviours.

Adonis went on to explain that programmatic advertising has become increasingly popular because it enables marketers to automate the ad-buying process and deliver highly personalized messages to the right audience at the right time. He also touched on social media advertising and how it can be an effective way to reach audiences on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Adonis shared some best practices for creating engaging ad content on social media, such as using eye-catching visuals, clear copy, and strong calls to action.

Another key takeaway from his presentation was the importance of continuous testing and optimising ad campaigns to achieve the best results. He went on to share some tips on how to make effective ad creatives, such as using eye-catching visuals, clear copy, and strong calls to action. He also stressed the need for marketers to continuously test and optimise their campaigns to achieve the best results.

We sealed off the digital advertising and branding theme by hosting our first masterclass on the 8th and 9th of June 2023 which had Adonis Mhlanga and S’angelo Donga as the speakers, and it was also a huge success. The attendees walked away with certificates of excellence for completing the masterclass and they cannot wait to attend more masterclasses by Byo Tech Hub. 

Overall, both speakers provided valuable insights into the world of digital advertising and branding the importance of branding, and how businesses can build a strong brand identity that resonates with their customers. The attendees left the Meetup and Masterclass feeling inspired and equipped with new knowledge they could apply to their own marketing strategies that could help them better position their brand in the market.